VEHICLE DEALERSHIPS WILL STILL PLAY AN IMPORTANT ROLE IN FUTURE MOBILITY ENVIRONMENTâ
âWe are already changing the way we do business and I see a downsizing of showrooms but there is still a need by many customers to interact with a person in the final stages of purchasing a vehicle, even though a great deal of initial research has been conducted online,â explained Mark Dommisse, the Chairperson of the National Automobile Dealersâ Association (NADA).
âBuyers today have a choice of 49 vehicle brands in South Africa and they donât want to make the wrong decision, so they still like to discuss the pros and cons of the vehicle and the deal offered with a sales executive.
âWe see our customer base as our most important intellectual property and have heightened our efforts to further improve customer relationship management (CRM). We also believe that dealerships, especially those in rural areas, play a big role in the life of their communities, which remains important even in these changing times,â added Dommisse.
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